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THE PHARMA REVIEW (SEPTEMBER – OCTOBER 2017)

Patient Centricity: Dancing to The Same Tune?

Eye for pharma

Introduction: Patient-centricity has been a powerful buzzword in pharma over the last five years, shaking the foundations of the industry and shaping many companies’ approaches to their products and the market. Yet, as with all buzzwords, it runs the risk of losing any real meaning.
In response to calls from patients, AstraZeneca has ‘walked the walk’ and published the first definition of patient centricity, co-created with patients and careers. 

 

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