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THE PHARMA REVIEW AUGUST 06

Changing Packaging Needs

Pradeep Mishra

Abstracts: In India, a decade ago, packaging was often an afterthought for many companies, viewed as merely the final step in manufacturing. But now, drug makers are considering packaging earlier in development. They are looking to packaging and labeling as mediums to promote their products, increase patient compliance, and create a brand identity. The Indian pharmaceutical industry has taken off in the 1990s, now heading for the global stage and the pharmaceutical packaging industry has gone along for the ride. Both these industries are headed for astonishing growth in the future. As the market gets hit with more and more new drugs, as drug companies delve more into the dietary supplement sector, and as new regulations emerge that require packaging solutions, the need for innovations in packaging increases. It is said by the industry watchers that the concept of packaging in general came into existence in India during 1950s, which became noticeable in 1960s, grew in size in 1970s, revolutionized in 1980s, developed in 1990s.

 

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