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THE PHARMA REVIEW APRIL - MAY 2007

Pharmacoeconomics: Today’s Need

Pravin Shende and R. S. Gaud

Abstract: The primary purpose of pharmacoeconomic research has always been to provide assistance in making healthcare decisions, and the rapid growth in the supply of pharmacoeconomic data over the past few years suggests that pharmacoeconomics can be helped in delivering good, cost-effective healthcare. Greater challenges in decision-making coupled with improvements in the techniques of pharmacoeconomic research point to a greater role for pharmacoeconomics in the coming years. This in turn will have consequences for companies in the pharmaceutical industry. More successful access to markets and better commercialization of products will be the rewards for those companies committing to pharmacoeconomics and to the broader goal of delivering value for money in healthcare.

 
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