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THE PHARMA REVIEW (NOV Ė DEC 2018)

Ways to Create More and More Consistent Performers

Srinivasan V

Introduction:

In ethically promoting Pharma business, field force are the resources who generate prescriptions for the products being promoted, thus bring in revenue, therefore the figures at the top of the line always depend upon their contribution. However, not all field force are consistently hitting the numbers. If we enable most of the field force to unlock their potential and hit the numbers consistently, then imagine its impact on the top of the line!. Thatís what every business is trying to do, though only some succeeds. Letís discuss below some ways and means of achieving this, not by doing things drastically and painfully, but by tweaking a bit of things that we have been doing all along.

 

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