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THE PHARMA REVIEW (MAY – JUNE 2019)

Training is Key for a MR

Debasish M Banerjee

Introduction: MR Should Act as a Catalyst for Sharing Knowledge, But Not a Salesperson….
Medical Representatives share very strong and unusual relationships with Doctors. MR is essentially a catalyst who conveys knowledge on most recent trends in medical diagnostic and treatment to the doctors. However, MR’s are being treated only as sales personals, but in reality, they are channel for conveying information to medical fraternity.

 

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