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THE PHARMA REVIEW (MAY – JUNE 2019)

Today’s Line Managers – More of Mentors and Facilitators and Much Less of Bosses

Srinivasan V

Introduction: Gone are the days when Line Managers used to visit once a while for joint working with their team members for a few days, meet some important Doctors, and before leaving, issue stern instructions to the team members that they should meet their targets without fail, failing which they may not be in the team for long. The Managers used to be bossing around 80% of the time, and 20% of the time was spent on training and mentoring. Let’s see below some of the important job requirements of Line Managers under the highly competitive Pharma Sales and Marketing environment of today. 

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