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THE PHARMA REVIEW (MAY – JUNE 2017)

Patient-Centric Profitability: Pharma’s Global Survey & Analysis

Eye For Pharma

Introduction: A patient-centric pharmaceutical industry is clearly the goal of many working within the field, and there is a high degree of emphasis being placed on putting the patient at the center of pharma’s work. At the same time, there appears to be a host of barriers in the way of turning this patient-centric vision into a long-term reality. One of these barriers, and perhaps the strongest of these, is a fear that patient focus and profitability are counterintuitive.

 

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