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THE PHARMA REVIEW (JAN FEB 2019)

Online Reporting System as a Performance Enhancing Tool

Srinivasan V

Introduction:

There was a time when field force in ethical Pharma marketing companies used to send their Daily Call Reports DCRs using a post card. Then printed DCR format was given to fill up and send by post till the advent of Computers. Any analytical work like Field Work Aanalysis, Sales Performance Analysis, etc. used to be done manually which took time, and also there was no guarantee for accuracy.

 

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