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THE PHARMA REVIEW (JANUARY - FEBRUARY 2018)

The RWD-Revived Pharma Company

Eye for pharma

Introduction: Real-world evidence (RWE) is increasingly being used as a basis for decision making by pharma companies, payers and health systems across the entire lifecycle of a medicine.

 
RWE consists of insights derived from real-world data (RWD) i.e. data that are generated outside of randomized clinical trials (RCTs) and aims to understand how a particular treatment is used in clinical practice, as well as disease burden, unmet need, etc.
 

 

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